PURPOSE:
A company-wide enterprise culture is what the Team Marketing programme achieves. Transformation of your business, your people and your systems, to become market, customer and quality-led organisation This programme extends the Marketing Philosophy across the whole company, beyond the bounds of the marketing department alone. It provides an opportunity for managers from all departments to confront and respond to the key businee marketing / business issues facing the business in the marketplace. It enables managers across an organisation / sector to come together to share and contribute to writing a strategic marketing plan. To enable each to acquire a new perspective on team leadership & teamwork, to develop marketing competencies to effectively lead and manage their staff through continual opportunities / changes created by the global market place.

The programme incorporates 6 modules. Each addressing a core aspect of Marketing as follows

Strategic Marketing Plans is a programme of classroom sessions & On-line learning modules. It is focused on the need for companywide change and flexibility to meet the challenges and opportunities of the market on the organisation. An ideal development path for young executives across an organisation to learn and apply internal marketing concepts to communicate and sell the need for change and flexibility at all levels to succeed in today’s competitive marketplace.